Communications & Digital Media student at IE University, based in Madrid, originally from Mexico. Passionate about branding, creative strategy, photography, and visual storytelling.
I love transforming ideas into meaningful and visually engaging experiences & helping brands look and feel like themselves.
At IE University, I've built my skills through real creative and marketing projects, developing visual identities, shaping brand strategies, and creating content that connects with people.
My go-to tools are Illustrator and Photoshop, but what drives my work is finding the point where strategy meets compelling design.
I'm building toward running my own creative studio, a place where brand strategy, visual identity, and digital marketing come together to help brands grow and connect with wider audiences.
I'm a continuous learner. I’ve completed several courses that have expanded my expertise. Courses like "Digital Marketing and Social Media," "Photography and Media Production," "Graphic Design and Infographics," and "Communication Foundations" have been instrumental in my growth, and most recently "Web and app design", which is how this site came to be.
Outside of work, you'll find me hiking, at a Pilates or Barre class, or experimenting in the kitchen trying to make something both healthy and actually good. I find immense joy and satisfaction in keeping my body fit and energised.
I travel as much as I can and love discovering new places, cultures, and flavors wherever I go. I always have my camera with me because some moments are too good not to capture.
Creatively, I love building brand worlds: choosing color palettes, pairing typefaces, and shaping the visual language that makes a brand feel cohesive. Socializing with friends is essential to my happiness, and I value the time spent enjoying their company.
